Go To Market Strategy

The go-to-market strategy for Arch revolves around two core principles:

1. Smart Contract (Program) Infrastructure Development:

   • Arch will focus on developing a robust smart contract (program) infrastructure that serves as the foundation for decentralized applications (dApps) and protocols. The strategy involves forging partnerships with leading builders and enterprises in the Bitcoin space and other decentralized networks, encouraging them to build their dApps and protocols on Arch's infrastructure. This approach not only showcases the capabilities and advantages of using Arch but also helps in creating a diverse ecosystem of applications, driving adoption and utility across different sectors.

2. Decentralized Node Network Expansion:

   • In parallel, Arch aims to expand its network by establishing a decentralized network of validator nodes. Initially, this might start with a select group of trusted nodes to ensure stability and security. Over time, the strategy involves scaling this network by incentivizing participation from a broader community, transitioning towards a fully decentralized model. This expansion will enhance the network's resilience, decentralization, and trustworthiness, making it more attractive for developers and users alike.

Together, these strategies aim to position Arch as the premier execution layer for development and innovation on Bitcoin's base layer, leveraging its security and liquidity, while also ensuring scalability and decentralization through a robust node network.